工作描述:
2015-08至2020-01——公司:浙江洁美电子科技股份有限公司(1000-5000人)
行业:电子技术/半导体/集成电路
性质:上市公司
部门: 战略规划部
职位: Corporate Strategy Expert战略规划总监
工作描述:Main duties: 1. Studying and setting the medium-term and long-term development targets, and laying down the strategic planning for the company; 2. Tracking and evaluating the implementation of the company’s strategic planning, and giving advice on improvement. Based on the condition of implementation, assisting the president to adjust the development target and planning index in making the annual business plan; 3. Participating in studying and making plans about the company’s strategic investment, capital operation, M&A and reorganization, and industrial integration; 4. Interpreting and analyzing the industrial analysis reports, market survey reports and so on to give suggestions on the making and adjustment of the company’s strategic planning. Demonstrating the company’s industrial investment projects, and predicting and analyzing the industrial market. Establishing PE and VC cooperation with investment banks and investment organizations. Investigating, demonstrating and analyzing the target of global merger and acquisition. Making analysis on and investigating the semiconductor materials and the fine chemical engineering. Evaluating and controlling enterprise’s risks in the market, and protecting the intellectual property right.
主要职责:
1、研究并制定公司中、长期发展目标及战略规划;
2、跟踪和评价上市公司战略规划的实施情况,提出改进、完善对策建议,根据实施情况协助懂事长在公司年度经营计划中调整发展目标和规划指标;
3、参与公司业务板块战略性投资、资本运作、并购重组、产业整合方案的研究与制定;
4、解读、分析行业分析报告、市场调研报告等文件,为制定及调整公司战略规划提供决策建议;
企业产业投资项目的论证,市场的行业预测分析。
与投行投资机构PE、VC合作。
全球并购标的调查论证分析。
半导体用材料及精细化工领域的分析调研。
企业市场风险评估控制与知识产权保护。
工作业绩:
确立了重点产品线的投资投产,避规不合理的业务布局投资带来的巨额损失。组建了公司战略规划部和投资部,协助公司上市过程中的战略风险避规,市场规划等。为企业制定未来战略发展方向,业务布局,产品线优化。
2009-09至2015-08——公司:深圳华强集团聚丰电子科技有限公司(5000-10000人)
行业:电子技术/半导体/集成电路
性质:上市公司
部门: 战略投资部
职位: Director of Strategy战略高级经理
工作描述:Providing assistance for Huaqiang Group in asset restructuring and strategic transformation & upgrading, and determining the strategy for integration of electronic component industry chain. Merging the domestic electronic component distributors to deeply integrate the upstream and downstream resources, thus providing total merger & acquisition solutions for customers and establishing an integrated and complementary electronic component distribution platform.Introducing more mainstream original agency and the downstream customer resources, and improving the trading service platform for the electronic information industry chain. Improving the industrial layout, and further expanding the market share to shore up the position in domestic distribution.
During this period, successively taking charge of the negotiation matters in a number of large M&A cases, such as the purchase of 49% of Lianda shares, the purchase of 100% of Sanet Electronics shares at 1.034 billion yuan, the purchase of 30% of Shenzhen Jieyang shares at 86 million yuan. Contributing 90% of the M&A resources to the Group in the later period, such as Advantage Power, Qinuo Technology and Phisemi, which were recommended by me when I was in office and were handed over to other workmates when I left office. Thanks to new strategic positioning, Huaqiang’s brand influence was effectively enhanced.
助力华强集团资产重组及战略转型升级,确立电子元器件产业链整合策略,主导完成通过对国内电子元器件分销商的并购,深度整合上下游资源,形成一个较为完整的、互补的电子元器件分销平台布局,导入更多主流原厂代理权和下游客户资源,同时完善电子信息全产业链的交易服务平台完善产业布局,进一步扩大市场份额,巩固国内分销龙头地位。
在此期间先后负责收购联大49%股权,10.34亿元收购了湘海电子100%股权,出资0.86亿元收购深圳捷扬30%股权等多个大型并购案的操作谈判等事宜,并为集团后期贡献了90%的并购资源,包括后来的鹏源电子、淇诺科技、芯斐电子都是由本人在职期间作为牵头引荐人,离职后交由其它同事跟进完成的。通过新的战略定位有效提升了华强的品牌影响力。
2004-09至2009-09——公司:香港时毅电子有限公司(上海)(150-500人)
行业:电子技术/半导体/集成电路
性质:外资(非欧美)
部门: 市场部
职位: Marketing Manager
工作描述:Promoting the application of IC semiconductor elements and passive elements, such as SK Hynix memory, nand flash, multi-touch, Samsung MLCC and so on, in design companies and other fields, especially the communication field. Besides, I know well about the ON and TI elements. My job duties including: Making and implementing the sales plans; collecting and analyzing relevant market information; maintaining good interactions with our clients’ senior management, purchasers and R&D staff; developing customers in the fields of display, communication, industrial control, automotive electronics and so on; managing and evaluating team members, and assigning tasks to them.
负责IC半导体器件和被动器材的推广应用, 包括SK hynix海力士的memory、nand flash、multi-touch、samsung MLCC等电子器件在design company和各领域的产品技术推广与应用,特别是通讯领域客户,另外对ON、TI的器件较熟悉。
具体工作:
销售任务计划制定实施;
收集、分析相关市场信息;
对客户的高层人员、采购、研发技术人员保持良好的互动关系;
客户行业包括显示、通讯、工业控制、汽车电子等的客户群体。
团队成员管理,任务分配及考核;
2000-08至2004-08——公司:北大纵横管理咨询集团(150-500人)
行业:专业服务(咨询、人力资源、财会)
性质:民营公司
部门: 调研组
职位: Advisory Agent咨询顾问
工作描述:Studying and analyzing the current problems existing in the standard management in domestic medium and small-sized manufacturing enterprises, and working out solutions. As a project planning specialist, participating in the implementation of industrial projects, monitoring project plans, project quality and project risks, and handling the relationship with the clients’ stakeholders. As a solution consultant, analyzing customers’ needs, and making practical and feasible implementation plans. Other job duties including making investigation and survey, having communications on plans, top management interview, making preparations for technical standards, reporting plans and so on. I also compiled books and textbooks on management (such as brand strategy, marketing strategy, process of enterprise internal management, organizational structure establishment, CIS setting and so on), and coordinated the cooperation with colleges and universities.
针对国内中小型制造企业内部规范管理,共同研究针对现行问题进行标准化梳理实施,并确定解决方案。
作为项目策划专员参与具体行业项目实施工作, 对项目计划、项目质量、项目风险进行监控,处理与客户方干系人关系。
作为方案顾问梳理客户需求并制定可落地的实施方案;
调研、方案交流、高层访谈、技术标准准备、方案汇报等工作。
编著管理类书籍及教材(如品牌战略、营销战略、企业内部管流流程、组织架构设定、CIS制定等这类),协调与高校之间的合作。